How to write compelling case studies in 5 simple steps.
Posted on 10 February 2010 | No responses
Case studies, at first can seem like a daunting task. You can write an effective case study in five easy steps.
1. Interview your customer. You can start with interviewing the key people within your firm who were involved with implementing the solution. Find out whom the key customer contacts that should be included in the case study interview. Interview each party separate. Ask questions the same questions to both parties. Each will provide a different point of view.
Ask your customer the following questions: Read more
Discover Writing Case Studies
Posted on 9 February 2010 | No responses
Case studies tell a story of the success one company accomplished for another to solve a problem. For example, “Company A just increased Company B’s profit by 23% and reduced marketing cost by13% from implementing a lead generating web solution.”
Case studies demonstrate how a customer succeeds with utilizing another company’s product or service. They provide credibility as a powerful sales tool without the use of any marketing hype.
As a copywriter, I’ll write these stories as a couple page article, which can be repurposed for power point presentations, sales letters, post cards, or for the web site. The important point, case studies explain how one company solved an industry problem another company faces.
Captivating case studies describe the challenges the company faced and the current situation. It should include precise numbers for illustrating savings or gains, proof of the interaction between the companies, and contact information. Case studies often include endorsements by customer.
Generally, case studies are written in 8 ½ x 11, front and back, format that can be available as a handout. Case studies contain between 1000-3000 words. Companies, often, provide these on their websites for perspective customers to download and print. Sales reps pass case studies on to their clients and prospects as collateral. Well-written case studies are read more frequently than brochures because they include a human element in the form of a story.
Next post, I’ll share with you five easy steps for writing case studies.